Research Reveals 93% of Communications is Visual - NOT words. What your body language reveals about what you're saying.

Teleconference Services: Watch Your Body Language

Are you tired of playing voicemail tag? Is email not really enabling clear communications between your staff and clients? While we could simply use telephony services, with the upgraded internet access most have today, video conferencing is a better solution.

But what is your body language revealing when you appear on camera? Do you want to make sure that your actions agree with your words? According to the video (below), only 7% of communication is the words we use while 93% is visual.

Research Reveals 93% of Communications is Visual - NOT words. What your body language reveals about what you're saying.

Why Use Video Teleconference Services?

People crave communicating in person. Being able to see and read visual cues is a major reason. When you can’t be there in person, using video teleconference services are the next best thing. Either way, it is important to understand what your body language is saying about you.

Professional negotiators and sales personnel often undergo extensive training to learn to read other people’s body language. The best also study their own. This video is a good way to get a thorough understanding:

Video Highlights:

  • 93% of communication is non-verbal
  • Key is emotions you don’t see
  • How to read body language
  • Famous examples using world leaders
  • Body language to close more sales (29:30)
  • Universal facial expressions (50:20)
  • MICRO-expressions (57:00)

Should your sales people receive body language training? Perhaps so. But even if they don’t have it, using video will improve your communications. Here are some additional advantages:

Being able to see someone can be vastly more compelling. Having them speak to you one-on-one allows for more persuasive communication. Sales are more likely to be closed. Relationships can be strengthened. But that isn’t the only advantage of using teleconference services.

Picture Superiority Effect (PSE)

By using teleconference services, you can add images to your training and sales presentations. Retention is significantly enhanced by adding images instead of only words. Research shows that images combined with text increase memory retention by an additional 55%.

Picture Superiority Effect (PSE): Memory retention is greatly enhanced by using images.
Click image to find out more in The Importance of Visual Communication [Short VIDEO] by Digicast Productions
Few factors are more important to what your business does than making your brand, services and products memorable. Teleconferences not only allow you to deliver brilliant presentations – they can also be recorded for viewing later. Never underestimate the value of having more videos available on your site and on video hosting sites as well.

In a recent survey of B2B buyers, 70% of the content that they engaged with prior to making a purchase decision was self-discovered, as opposed to being provided by a sales representative (Forrester).
~ KnowledgeTree Top 4 Sales Enablement Trends for 2015

Why Your Teleconferences Must Be Visual

Don’t take the easy way out and just use “talking heads”. Even if they’re entertaining, as we’ve already covered, adding images to your conferences increases retention. Whether presenting to potential buyers or training your personnel, remembering what you covered is important. Creating compelling images to add is worth the time and effort.

This SlideShare by Ethos3 provides facts about visual content in compelling statistics. Apply these to why teleconferences should be visual as well as verbal:

SlideShare Highlights:

  • Visuals get 94% more views than text based information
  • Infographics increase web traffic an average of 12%
  • Viewers spend 100% more time on pages with visual content
  • The human brain processes visual information 60,000 times faster than text
  • Photos, pictures, and videos get over 100% more engagement
  • The most popular presentations have an average of 37 more images
  • Visuals increase retention by 42%
  • The average attention spam is 2.8 to 8 seconds
  • Content with visuals and video attract 3x more incoming links
Hopefully you’re convinced of the importance of focusing on visual – both video and images in every form from photographs to custom graphics. Companies that schedule and record more presentations have the advantage today.  Every recorded teleconference is another opportunity to give potential buyers the answers they’re seeking.
Written by
Gail Gardner
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