DirJournal: Search and Social Blog
  • General
    • Featured
  • Internet Marketing
    • Affiliate Programs
    • Blogs
    • Branding
    • Content
    • Design and Usability
    • Email Marketing
    • International SEO
    • Site Architechture
    • Facebook
    • Starter Pack
    • Tools & Research
    • Universal Search
    • Website Design
  • PR Writing Basics
  • SEO
    • Self Employment
  • Social Media

DirJournal: Search and Social BlogSearch and Social

  • General
    • Featured
  • Internet Marketing
    • Affiliate Programs
    • Blogs
    • Branding
    • Content
    • Design and Usability
    • Email Marketing
    • International SEO
    • Site Architechture
    • Facebook
    • Starter Pack
    • Tools & Research
    • Universal Search
    • Website Design
  • PR Writing Basics
  • SEO
    • Self Employment
  • Social Media
BrandingDesign and UsabilityInternet Marketing

Advertising That Makes an Impact

written by Terra L. Fletcher Jan 20, 2013

A favorite feature on Fletcher Freelance’s blog, Style and Substance is the regular ad reviews. As consumers become more sophisticated and continue to find more ways to “tune out” marketing communications Fletcher finds ads that rise to the top. Ads that make an impact. Enjoy some of Fletcher’s latest favorites:

ExBoyfriend

I heart ExBoyfriend; no, the tee shirt company. They get points for having a great company name, making it easy to share your purchase on Facebook or Twitter, and including this awesome little sticker with the order. (P.S. I bought the “I’m Big in China” shirt for my little brother who was living in China and came home to visit recently. He thinks he’s a bit of a celebrity. Plus, he’s pretty tall.)

BlackRock

Previously I gave a mixed review of a BlackRock print ad. I’m not sure about how I feel about this one either. “Are you still investing the way your grandfather did?” I don’t know about you, but my grandfather made some very wise investment choices. Of course the world economy has changed since then. Maybe BlackRock just isn’t trying to target my demographic, but this just doesn’t work for me.

Charity Water

This ad is so simple and so bold. I love it. The only thing I didn’t care for was when I went to the website. There is nothing wrong with the site, but the site and print ad didn’t seem to be tied together in anyway. I believe in a consistent brand image (or charity image).

That’s my .02. Have a favorite ad you’d like to see here?
Please email it to terra(at)fletcherfreelance(dot)com.
Or link to it in the comments below.

Advertising That Makes an Impact was last modified: January 20th, 2013 by Terra L. Fletcher
ad reviewsadsads reviewedadvertisingBlackRockCharity WaterExBoyfriend
0 comment
4
Facebook Twitter Google + Pinterest
Terra L. Fletcher

In addition to writing for the web and mainstream publications, Terra L. Fletcher is marketing consultant and public speaker. Fletcher says “I write bad poetry and first-rate marketing copy. I enjoy public speaking and making your business more successful through my custom internet marketing techniques. I spend wayyy too much time on Facebook (I call it “work”). I like high-heels, extreme workouts, and non-fiction. I read at least as much as I write. I read the back of every package, don’t fast-forward through the previews, and go to the beach as much as possible. I enjoy cooking and eating, intelligent conversation, and a good dare.” Learn more by visiting Facebook.com/FletcherFreelance.

previous post
Advertising in Software Applications Programs, Systems Used at Work
next post
Steps to Becoming a Digital Citizen

Related Posts

Designing Your Own Infographic

Nov 3, 2015

Mobile Search – The pro and cons...

Dec 26, 2008

3 Steps for Making a Solid YouTube...

Oct 18, 2016

5 Essential Steps to Writing a Curated...

Oct 27, 2015

How to Code Your WordPress Blog to...

Mar 8, 2016

6 Steps in Web Site Design with...

Jul 12, 2016

How To Take Your Social Media from...

Jun 14, 2016

Why Do People Hate SEOs?

Oct 12, 2009

Why SEM is a S.C.A.M. and How...

Jan 30, 2009

Infographic: 6 Months Of SEO & Marketing...

Dec 15, 2014

Leave a Comment Cancel Reply

US ON SOCIAL MEDIA

Facebook Twitter Linkedin

POPULAR IN SOCIAL MEDIA

  • How do Google Communities compare with Traditional Forums

    Apr 9, 2013
  • Social Media Etiquette: 20 Dos and Don’ts to Avoid Looking Like an Ass

    Jul 1, 2010
  • How Airlines are Using Social Media

    Dec 29, 2008
  • How to Add a Twitter Button to Your Blog: All Possible Options

    Apr 21, 2009
  • Reddit Tips: How to Use Reddit

    Aug 28, 2012

Categories

  • Analysis
  • Careers
  • Computers
  • Domain Names
  • Education
  • Featured
  • General
  • Google
  • Internet Marketing
    • Affiliate Programs
    • Blogs
    • Branding
    • Content
    • Design and Usability
    • Email Marketing
    • Infographic
    • International SEO
    • Site Architechture
    • Social Media
      • Facebook
    • Starter Pack
    • Tools & Research
    • Universal Search
    • Website Design
  • LinkedIn
  • News
  • PR Writing Basics
  • Press Releases
  • Search Engines
  • Self Employment
  • SEO
  • Twitter
  • Web Hosting
Directory Journal
  • About Us
  • Top Hits
  • Web Blog
  • Pricing
  • Recent Listings
  • Terms of Use
  • Suggest Site
  • Affiliate Program
  • Privacy Policy
  • Advertise With Us
  • Contact Us
Resources
  • Domain IP Lookup
  • IP to Hostname Lookup
  • Your IP Address
  • Domain Availability
  • HTML & CSS Sandbox
  • Response headers
  • .htaccess authentication
Countries
  • United States
  • Canada
  • United Kingdom
  • Australia
  • Germany
  • Japan
  • China
  • Russia
  • Pakistan
Newsletter Sign up

Sign Up to receive Updates, Freebies, Coupons, Themes and Free E-Books!

View Sample eBook

© Copyright 2007-2019 DirJournal Local Search. All Rights Reserved.