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DirJournal Editorial Verdict

Behr Paint Company is listed on DirJournal under Paint Supplies and Brands in Santa Ana, California, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Behr Paint Company

Behr Paint Company is one of the largest paint manufacturers in the United States, founded in 1947 and headquartered in Santa Ana, California. A subsidiary of Masco Corporation (NYSE: MAS), Behr manufactures premium interior and exterior paints, primers, stains, and floor coatings sold exclusively at The Home Depot stores across the United States, Canada, and Mexico. Behr product lines include Behr Premium Plus, Behr Marquee, Behr Ultra, Behr Dynasty, KILZ primer, Behr Premium DeckPlus stain, and DeckOver concrete coating. Behr is consistently rated among Consumer Reports top-rated paint brands and serves both DIY consumers and professional contractors through Home Depot Pro.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

Behr Paint Company is listed on DirJournal under Paint Supplies and Brands in Santa Ana, California, United States.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Behr Paint Company

What does Behr Paint Company do?
Behr Paint Company is one of the largest paint manufacturers in the United States, founded in 1947 and headquartered in Santa Ana, California. A subsidiary of Masco Corporation (NYSE: MAS), Behr manufactures premium interior and exterior paints, primers, stains, and floor coatings sold exclusively at The Home Depot stores across
Where is Behr Paint Company based?
Behr Paint Company is based in Santa Ana, California, United States.
When was Behr Paint Company founded?
Behr Paint Company was founded in 1947 and has been operating for 79 years.
Technical Grounding
JSON-LDHomeAndConstructionBusiness
Location
Santa Ana, California, United States
Founded
1947
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    behr.comHTTPS
  • Schema Type
    HomeAndConstructionBusiness
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
HomeAndConstructionBusiness
areaServed
United States, Canada, Mexico
openingHours
Mo-Sa 06:00-22:00, Su 08:00-20:00

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