Behr Paint Company
Identity Audit
Behr Paint Company is listed on DirJournal under Paint Supplies and Brands in Santa Ana, California, United States.
Editorial Verification
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationVerified
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryVerified
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintData Incomplete
Verified non-virtual presence via Google Maps or official lease documentation.
Complete in DashboardActive LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyData Incomplete
Verified match of Name, Address, and Phone data across platforms.
Complete in DashboardProfessional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.
About
Behr Paint Company is one of the largest paint manufacturers in the United States, founded in 1947 and headquartered in Santa Ana, California. A subsidiary of Masco Corporation (NYSE: MAS), Behr manufactures premium interior and exterior paints, primers, stains, and floor coatings sold exclusively at The Home Depot stores across the United States, Canada, and Mexico. Behr product lines include Behr Premium Plus, Behr Marquee, Behr Ultra, Behr Dynasty, KILZ primer, Behr Premium DeckPlus stain, and DeckOver concrete coating. Behr is consistently rated among Consumer Reports top-rated paint brands and serves both DIY consumers and professional contractors through Home Depot Pro.
DirJournal's Perspective · System-Derived Authority
Behr Paint Company is listed on DirJournal under Paint Supplies and Brands in Santa Ana, California, United States.
Reviewed by DirJournal Editorial Board
Frequently Asked
| Feature | Destination |
|---|---|
| Premium Interior Paint | |
| Premium Exterior Paint | |
| Behr Marquee |
This listing is missing founding year, team members, pricing, hours, phone, and email. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.