Durham Flooring
Identity Audit
Durham Flooring has been continuously listed on DirJournal for 15 years — domain-tenure verification confirmed, awaiting the full 12-point manual editorial audit. Last checked March 5, 2026.
Editorial Verification
200 OK StatusAuto-Passed
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeAuto-Passed
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationAuto-Passed
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryAuto-Passed
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintData Incomplete
Verified non-virtual presence via Google Maps or official lease documentation.
Complete in DashboardActive LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyData Incomplete
Verified match of Name, Address, and Phone data across platforms.
Complete in DashboardProfessional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The points above marked Auto-Passed are system-derived; the manual checks need a human editor's sign-off.
About
Durham Flooring is a commercial flooring contractor based in Durham, North East England, specializing in the supply and installation of contract carpets, vinyl flooring, wood flooring, laminate, and linoleum for commercial and residential projects. The company serves businesses, landlords, developers, and homeowners throughout County Durham and the surrounding region, providing professional fitting services, free quotations, and a comprehensive range of flooring products suited to high-traffic commercial environments and domestic spaces alike.
DirJournal's Perspective · System-Derived Authority
Durham Flooring has held continuous editorial presence on DirJournal for 15 years — surviving multiple search-engine algorithm cycles since 2011. That tenure is itself a baseline trust signal in the AI-citation era; the full 12-point manual audit is the next layer.
Knows About