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DirJournal Editorial Verdict

End of the Roll is listed on DirJournal under Laminate and Vinyl Flooring in Langley, British Columbia, Canada.

View Full Audit Transparency ReportCollapsed

Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

End of the Roll

End of the Roll is one of Canadas largest flooring retailers, founded in 1991 and headquartered in Langley, British Columbia. The company operates over 40 stores across British Columbia, Alberta, Saskatchewan, Ontario, and other provinces selling luxury vinyl plank, laminate, hardwood, carpet, and area rugs direct to homeowners and contractors. End of the Roll provides professional installation services through its network of certified installers and offers in-home measuring, financing, and lifetime installation warranties on all professional installations across Canadian cities.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

End of the Roll is listed on DirJournal under Laminate and Vinyl Flooring in Langley, British Columbia, Canada.

Reviewed by DirJournal Editorial Board

Frequently Asked

About End of the Roll

What does End of the Roll do?
End of the Roll is one of Canadas largest flooring retailers, founded in 1991 and headquartered in Langley, British Columbia. The company operates over 40 stores across British Columbia, Alberta, Saskatchewan, Ontario, and other provinces selling luxury vinyl plank, laminate, hardwood, carpet, and area rugs direct to homeowners and contractors.
Where is End of the Roll based?
End of the Roll is based in Langley, British Columbia, Canada.
When was End of the Roll founded?
End of the Roll was founded in 1991 and has been operating for 35 years.
Technical Grounding
JSON-LDHomeAndConstructionBusiness
Location
Langley, British Columbia, Canada
Founded
1991
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    endoftheroll.comHTTPS
  • Schema Type
    HomeAndConstructionBusiness
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
HomeAndConstructionBusiness
areaServed
British Columbia, Alberta, Saskatchewan, Ontario, Canada
openingHours
Mo-Sa 09:00-18:00, Su 10:00-17:00

Knows About

End of the RollLangley British Columbia40 Canadian storesLVP laminate hardwood carpetcertified installersfounded 1991

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