End of the Roll
Identity Audit
End of the Roll is a recent addition to the DirJournal trust graph, pending the full 12-point manual editorial audit. Last checked April 15, 2026.
Editorial Verification
200 OK StatusAuto-Passed
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeAuto-Passed
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationAuto-Passed
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryAuto-Passed
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintData Incomplete
Verified non-virtual presence via Google Maps or official lease documentation.
Complete in DashboardActive LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyData Incomplete
Verified match of Name, Address, and Phone data across platforms.
Complete in DashboardProfessional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The points above marked Auto-Passed are system-derived; the manual checks need a human editor's sign-off.
About
End of the Roll is one of Canadas largest flooring retailers, founded in 1991 and headquartered in Langley, British Columbia. The company operates over 40 stores across British Columbia, Alberta, Saskatchewan, Ontario, and other provinces selling luxury vinyl plank, laminate, hardwood, carpet, and area rugs direct to homeowners and contractors. End of the Roll provides professional installation services through its network of certified installers and offers in-home measuring, financing, and lifetime installation warranties on all professional installations across Canadian cities.
DirJournal's Perspective · System-Derived Authority
End of the Roll is a recent Laminate and Vinyl Flooring addition to the DirJournal trust graph. Initial automated checks (schema, citations, site reachability) are in place; the full 12-point manual editorial audit is the next verification tier.
| Feature | Destination |
|---|---|
| Luxury Vinyl Plank | |
| Laminate Flooring | |
| Hardwood Retail |
Knows About
This listing is missing founding year, team members, pricing, hours, phone, and email. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.