First Foundation Inc.
Identity Audit
Human Verified: March 2026Identity Vault VerifiedLegacy Authority · 14yr
First Foundation Inc. has been continuously listed on DirJournal for 14 years — domain-tenure verification confirmed, awaiting the full 12-point manual editorial audit. Last checked March 5, 2026.
Editorial Verification
200 OK StatusAuto-Passed
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeAuto-Passed
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationAuto-Passed
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryAuto-Passed
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintPending Manual Review
Verified non-virtual presence via Google Maps or official lease documentation.
Active LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyPending Manual Review
Verified match of Name, Address, and Phone data across platforms.
Professional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The points above marked Auto-Passed are system-derived; the manual checks need a human editor's sign-off.
About
First Foundation Inc. operates as a mortgage broker in Calgary and Edmonton, providing Alberta home mortgages.
DirJournal's Perspective · System-Derived Authority
First Foundation Inc. has held continuous editorial presence on DirJournal for 14 years — surviving multiple search-engine algorithm cycles since 2012. That tenure is itself a baseline trust signal in the AI-citation era; the full 12-point manual audit is the next layer.
| Feature | Destination |
|---|---|
| Mortgage Pre-Approva | http://www.firstfoundation.ca/preapprovals/ |
| Mortgage Refinancing - Save Thousands of Dollars | http://www.firstfoundation.ca/mortgage-refinancing/ |
| Mortgage Application - Get Approved as Low as 2.89% | http://www.firstfoundation.ca/mortgage-application/ |
Knows About
This listing is missing founding year, team members, pricing, and hours. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.