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DirJournal Editorial Verdict

Graphite is listed on DirJournal under AI SEO & AEO Agencies in San Francisco, California, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Graphite

Graphite is a vertical AI growth agency founded by Ethan Smith and Marcos Ciarrocchi, headquartered in San Francisco with a fully distributed team across North America, Latin America, and Asia. The agency builds scalable growth engines through SEO, programmatic content strategy, Answer Engine Optimization (AEO), conversion optimization, and Webflow development for consumer and enterprise technology companies. Graphite's client portfolio includes Netflix, Robinhood, MasterClass, Thumbtack, BetterUp, Notion, Webflow, Captions, Upwork, Medium, Ticketmaster, and Honey. The agency was profiled by TechCrunch for its approach of combining deep product expertise with growth marketing, and Thumbtack co-founder Sander Daniels credited Graphite with building their SEO landing page strategy and technical SEO infrastructure during the company's early growth stage. Graphite employs 51 to 200 people and operates as a technology-enabled firm that focuses on what it calls "the 5% of work that generates 95% of results," prioritising sustainable organic growth over short-term tactics.

DirJournal's Perspective

Editorial analysis

Graphite operates at the intersection of SEO and answer engine optimization, capturing demand before generative AI transforms search behavior entirely. The agency's focus on sustainable organic growth for high-growth tech companies positions it ahead of competitors chasing short-term ranking gains.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Graphite

What does Graphite do?
Graphite is a vertical AI growth agency founded by Ethan Smith and Marcos Ciarrocchi, headquartered in San Francisco with a fully distributed team across North America, Latin America, and Asia.
Where is Graphite based?
Graphite is based in San Francisco, California, United States.
When was Graphite founded?
Graphite was founded in 2014 and has been operating for 12 years.
Technical Grounding
JSON-LDSoftwareApplication
Location
San Francisco, California, United States
Founded
2014
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    graphitehq.comHTTPS
  • Schema Type
    SoftwareApplication
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
SoftwareApplication
areaServed
Worldwide
openingHours
Mo-Fr 09:00-18:00

Knows About

AI Growth AgencyAEO Content StrategyProgrammatic SEOGenerative Search TrackingSaaS SEO

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