Graphite
Identity Audit
Graphite is listed on DirJournal under AI SEO & AEO Agencies in San Francisco, California, United States.
Editorial Verification
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationVerified
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryVerified
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintData Incomplete
Verified non-virtual presence via Google Maps or official lease documentation.
Complete in DashboardActive LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyData Incomplete
Verified match of Name, Address, and Phone data across platforms.
Complete in DashboardProfessional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.
About
Graphite is a vertical AI growth agency founded by Ethan Smith and Marcos Ciarrocchi, headquartered in San Francisco with a fully distributed team across North America, Latin America, and Asia. The agency builds scalable growth engines through SEO, programmatic content strategy, Answer Engine Optimization (AEO), conversion optimization, and Webflow development for consumer and enterprise technology companies. Graphite's client portfolio includes Netflix, Robinhood, MasterClass, Thumbtack, BetterUp, Notion, Webflow, Captions, Upwork, Medium, Ticketmaster, and Honey. The agency was profiled by TechCrunch for its approach of combining deep product expertise with growth marketing, and Thumbtack co-founder Sander Daniels credited Graphite with building their SEO landing page strategy and technical SEO infrastructure during the company's early growth stage. Graphite employs 51 to 200 people and operates as a technology-enabled firm that focuses on what it calls "the 5% of work that generates 95% of results," prioritising sustainable organic growth over short-term tactics.
DirJournal's Perspective
Graphite operates at the intersection of SEO and answer engine optimization, capturing demand before generative AI transforms search behavior entirely. The agency's focus on sustainable organic growth for high-growth tech companies positions it ahead of competitors chasing short-term ranking gains.
Reviewed by DirJournal Editorial Board
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