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DirJournal Editorial Verdict

HubSpot is a DirJournal-verified Enterprise SaaS & Software Vendors entity.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityVerified

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintPending Manual Review

    Verified non-virtual presence via Google Maps or official lease documentation.

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyPending Manual Review

    Verified match of Name, Address, and Phone data across platforms.

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

HubSpot

HubSpot is a NYSE-listed customer platform providing CRM, marketing automation, sales tools, customer service, and content management in a single connected system. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, the company is headquartered in Cambridge, Massachusetts. HubSpot pioneered the inbound marketing methodology and built its initial growth on free CRM and marketing tools that scale into paid hubs. The company reported $3.1 billion in revenue for full-year 2025 (up 19% year-over-year), served 288,706 customers in more than 135 countries as of December 31, 2025, and employs approximately 8,200 people. HubSpot trades on NYSE under the ticker HUBS with a market capitalisation of approximately $30 billion.

DirJournal's Perspective

Editorial analysis

HubSpot commands the integrated CRM market by bundling five major functions into one platform, eliminating the integration tax that competitors impose. Its freemium-to-enterprise funnel has captured nearly 290,000 customers across verticals, making platform consolidation its core competitive moat.

Reviewed by DirJournal Editorial Board

Frequently Asked

About HubSpot

What does HubSpot do?
HubSpot is a NYSE-listed customer platform providing CRM, marketing automation, sales tools, customer service, and content management in a single connected system. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, the company is headquartered in Cambridge, Massachusetts.
Where is HubSpot based?
HubSpot is based in Cambridge, Massachusetts, United States.
When was HubSpot founded?
HubSpot was founded in 2006 and has been operating for 20 years.
Technical Grounding
JSON-LDSoftwareApplication
Location
Cambridge, Massachusetts, United States
Founded
2006
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    hubspot.comHTTPS
  • Schema Type
    SoftwareApplication
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    5 verified profiles
  • Platform Tenure
    New listing
View Technical Schema▸
@type
SoftwareApplication
areaServed
Worldwide
openingHours
Open 24/7

Knows About

CRMInbound Marketing228K+ Customers135+ CountriesSalesServiceNYSE

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