Knoji

About

Knoji

Knoji is a community-driven consumer reviews and coupons platform published by Demand.io from Los Angeles. The site reaches roughly three million monthly shoppers and covers more than 300,000 brands and retailers, pairing verified promo codes with user-submitted store policy notes, shipping and returns experiences, and product-quality reviews across apparel, electronics, beauty, and grocery.

Demand.io, the ecommerce accelerator that publishes Knoji, was founded in 2009 by Michael Quoc, a former Yahoo Director of Product Innovation who led the Brickhouse lab and holds nine US patents. Alongside Knoji, the company operates SimplyCodes, DealSpotr, Vector, Product.AI, and ShopGraph — a group of adjacent shopping-intelligence properties that share editorial and engineering resources. Demand.io has taken no outside capital and reports scaling past twenty million dollars in annual recurring revenue with a team of roughly twenty employees, an unusually lean structure for a network operating multiple consumer-facing shopping sites at scale. The Knoji product pairs an editorial spine — moderator-curated brand pages, buyer's guides, and structured retailer FAQs — with a community layer where shoppers contribute reviews on customer service, product quality, shipping, and returns. Coupons and promo codes are cross-verified by editorial staff before publication, and Knoji negotiates directly with retailer partners for exclusive discount inventory alongside its algorithmically discovered code pool. Content is organised into a taxonomy of hundreds of shopping categories that spans clothing, electronics, home, health, and food. Operations run from a single Los Angeles office at 11150 W Olympic Boulevard in the Sawtelle neighbourhood on the west side of the city.