LL Flooring
Identity Audit
LL Flooring is listed on DirJournal under Hardwood Flooring in Richmond, Virginia, United States.
Editorial Verification
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationVerified
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryPending Manual Review
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintData Incomplete
Verified non-virtual presence via Google Maps or official lease documentation.
Complete in DashboardActive LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyData Incomplete
Verified match of Name, Address, and Phone data across platforms.
Complete in DashboardProfessional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.
About
LL Flooring is one of the largest specialty hardwood flooring retailers in the United States, headquartered in Richmond, Virginia with over 400 stores nationwide. Formerly known as Lumber Liquidators, the company sells solid hardwood, engineered hardwood, bamboo, laminate, and luxury vinyl plank flooring directly to homeowners and contractors. LL Flooring operates a nationwide installation network providing professional installation services with lifetime installation warranties, and the company stocks over 400 flooring styles including exotic hardwoods, domestic oak and maple, and hand-scraped options.
DirJournal's Perspective · System-Derived Authority
LL Flooring is listed on DirJournal under Hardwood Flooring in Richmond, Virginia, United States.
Reviewed by DirJournal Editorial Board
Frequently Asked
| Feature | Destination |
|---|---|
| Solid Hardwood Installation | |
| Engineered Hardwood | |
| Bamboo Flooring |
Knows About
This listing is missing founding year, team members, pricing, hours, phone, and email. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.