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DirJournal Editorial Verdict

Rooter-Man is listed on DirJournal under Drain Cleaning in North Billerica, Massachusetts, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Rooter-Man

Rooter-Man is one of North America's largest plumbing and drain cleaning franchises, founded in 1970 by Donald MacDonald in North Billerica, Massachusetts. The company began franchising in 1981 and now operates over 580 locations across the United States and Canada. Ranked the #1 plumbing franchise by Entrepreneur Magazine's Franchise 500 for 17+ consecutive years, Rooter-Man specializes in drain cleaning, sewer repair, hydro-jetting, and video camera pipe inspection for residential and commercial customers.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

Rooter-Man is listed on DirJournal under Drain Cleaning in North Billerica, Massachusetts, United States.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Rooter-Man

What does Rooter-Man do?
Rooter-Man is one of North America's largest plumbing and drain cleaning franchises, founded in 1970 by Donald MacDonald in North Billerica, Massachusetts. The company began franchising in 1981 and now operates over 580 locations across the United States and Canada.
Where is Rooter-Man based?
Rooter-Man is based in North Billerica, Massachusetts, United States.
When was Rooter-Man founded?
Rooter-Man was founded in 1970 and has been operating for 56 years.
Technical Grounding
JSON-LDPlumber
Location
North Billerica, Massachusetts, United States
Founded
1970
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    rooterman.comHTTPS
  • Schema Type
    Plumber
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
Plumber
areaServed
United States, Canada
openingHours
Mo-Su 24/7

Knows About

Rooter-Mandrain cleaningDonald MacDonaldFranchise 500580+ locationsBillerica Massachusettshydro jettingfounded 1970

Are you the owner of Rooter-Man?

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