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DirJournal Editorial Verdict

Skidmore Studio is listed on DirJournal under Web Design and Development in Detroit, Michigan, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Skidmore Studio

Skidmore Studio is a Detroit brand and packaging design agency founded in 1959 by Leo Skidmore, evolving from automotive illustration into brand strategy and web design.

Skidmore Studio is a multi-disciplinary design studio headquartered in Detroit, Michigan, founded by veteran illustrator Leo Skidmore in 1959 as an illustration studio for the automotive industry. The studio built a reputation in the 1950s and 60s for illustration work completed for Ford, General Motors and Chrysler, working exclusively on automotive advertising with local and national agencies until the mid-1970s. Over more than six decades, Skidmore has evolved its line of services to include brand strategy, packaging design, illustration, copywriting, audience insights, positioning, web design, photography direction, and visual identity and logo design. Today the studio provides branding and design services to a range of consumer packaged goods companies and cultural institutions, with a portfolio including notable brands such as Brownie Brittle and Top House Sauce. Owner and President Drew Patrick has led the studio's efforts to preserve its independent creative culture while evolving to meet modern client needs, honoring founder Leo Skidmore's original vision of providing an inspiring, healthy environment where artists could deepen their craft in good company while making a living wage. Skidmore Studio operates as a national connected-remote team while maintaining its Detroit roots and identity.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

Skidmore Studio is listed on DirJournal under Web Design and Development in Detroit, Michigan, United States.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Skidmore Studio

What does Skidmore Studio do?
Skidmore Studio is a Detroit brand and packaging design agency founded in 1959 by Leo Skidmore, evolving from automotive illustration into brand strategy and web design.
Where is Skidmore Studio based?
Skidmore Studio is based in Detroit, Michigan, United States.
When was Skidmore Studio founded?
Skidmore Studio was founded in 1959 and has been operating for 67 years.
Technical Grounding
JSON-LDProfessionalService
Address
1265 Griswold Street, 6th Floor, Detroit, MI 48226
Location
Detroit, Michigan, United States
Founded
1959
Team Size
11-50 employees
Digital Footprint · Technical Entity Graph
  • Website
    skidmorestudio.comHTTPS
  • Schema Type
    ProfessionalService
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    1 verified profile
  • Platform Tenure
    New listing
View Technical Schema▸
@type
ProfessionalService
areaServed
United States

Knows About

Brand StrategyPackaging DesignWeb Design

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