Cardinal Digital Marketing

About

Cardinal Digital Marketing

Cardinal Digital Marketing is a healthcare performance marketing agency that now operates as Power Digital's dedicated healthcare division. The agency focuses on patient acquisition for multi-location provider groups, health systems and other healthcare organizations. Alex Membrillo is identified by current first-party material as Cardinal's Chief Executive Officer. Services include paid media, search engine optimization and AI-search optimization, website design, business intelligence, performance creative and patient-acquisition strategy. Cardinal works with healthcare sectors including behavioral health, dental service organizations, primary care, veterinary medicine and dermatology, as well as provider groups backed by private equity. Its current approach uses forecasting, campaign analysis, channel testing and marketing measurement to connect advertising investment with patient growth. Cardinal also offers RevRx, a strategic planning and business-intelligence framework that incorporates media mix modeling. The company states that it brings approximately 15 years of healthcare and marketing experience to current engagements. Cardinal's integration with Power Digital expands its data and measurement resources while preserving its healthcare specialization.

Cardinal Digital Marketing is a healthcare performance marketing agency operating as Power Digital's dedicated healthcare division. The company focuses on patient acquisition for multi-location provider groups and other healthcare organizations. Current first-party material identifies Alex Membrillo as CEO and describes Cardinal as a specialized healthcare partner rather than a general-purpose digital agency. Services include paid media, SEO and AI-search optimization, website design, business intelligence, performance creative and patient-acquisition strategy. Cardinal works with health systems, behavioral-health organizations, dental service organizations, primary-care groups, veterinary organizations, dermatology providers and private-equity-backed healthcare businesses. Its programs use campaign audits, forecasting, media allocation and ongoing testing to connect marketing activity with patient volume and acquisition costs. Cardinal's current structure reflects an important entity change. The agency has joined Power Digital as its dedicated healthcare division, giving Cardinal access to broader data, measurement and optimization capabilities while retaining its healthcare focus. Its RevRx planning framework combines media mix modeling with healthcare-specific performance analysis to guide marketing investment decisions.