

Coalition Technologies has cleared DirJournal's 12-point manual editorial audit and is verified as an active SEO Agencies entity. Last reviewed August 25, 2026.
Editorial Verification
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
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Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryVerified
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintVerified
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Active LeadershipVerified
Confirmation of key team members and executive roles.
NAP ConsistencyPending Manual Review
Verified match of Name, Address, and Phone data across platforms.
Professional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditVerified
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionVerified
Final human review to ensure the business provides genuine value.
About
Coalition Technologies is a family-owned digital marketing agency founded in 2009 by Joel Gross (CEO) and co-founded by his brother Jordan Brannon (President), headquartered at 515 S Flower St in downtown Los Angeles. The agency employs over 250 specialists across Los Angeles, Seattle, India, the Philippines, and Europe, providing SEO, AI search optimization, PPC, web design, email marketing, and conversion rate optimization for e-commerce and lead generation businesses.
Coalition Technologies reports a 97% client retention rate across 860+ documented case studies, with clients collectively generating approximately $80 million in monthly online revenue through the agency's campaigns. Joel Gross started the company as a solo operation in September 2009, driving from the Pacific Northwest to Venice Beach and launching from his apartment before hiring his first team members in 2010. Jordan Brannon joined the following year. The agency moved through a live-work space in Marina Del Rey and an office in Culver City before establishing its current headquarters on Flower Street in downtown LA. Coalition's service areas include local SEO, enterprise SEO, e-commerce optimization, AI search visibility for ChatGPT, Claude, Perplexity, and Gemini, custom web development, CRM integration, and graphic design. Jordan Brannon hosts Cyber Salve, Coalition's digital marketing podcast, and contributes to the Forbes Business Council. Joel Gross publishes Gross Takes, a weekly newsletter covering business, technology, and digital marketing.
DirJournal's Perspective · Human-in-the-Loop
Coalition Technologies has scaled from solo operator to a 250-person SEO firm without abandoning technical depth, competing against larger generalist agencies by maintaining engineering rigor in search optimization.
Reviewed by DirJournal Editorial Board
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