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DirJournal Editorial Verdict

Coalition Technologies has cleared DirJournal's 12-point manual editorial audit and is verified as an active SEO Agencies entity. Last reviewed August 25, 2026.

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Editorial Verification

Full Audit Transparency Report

Last Reviewed: August 25, 2026

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityVerified

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintVerified

    Verified non-virtual presence via Google Maps or official lease documentation.

  • Active LeadershipVerified

    Confirmation of key team members and executive roles.

  • NAP ConsistencyPending Manual Review

    Verified match of Name, Address, and Phone data across platforms.

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditVerified

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionVerified

    Final human review to ensure the business provides genuine value.

About

Coalition Technologies

Coalition Technologies is a family-owned digital marketing agency founded in 2009 by Joel Gross (CEO) and co-founded by his brother Jordan Brannon (President), headquartered at 515 S Flower St in downtown Los Angeles. The agency employs over 250 specialists across Los Angeles, Seattle, India, the Philippines, and Europe, providing SEO, AI search optimization, PPC, web design, email marketing, and conversion rate optimization for e-commerce and lead generation businesses.

Coalition Technologies reports a 97% client retention rate across 860+ documented case studies, with clients collectively generating approximately $80 million in monthly online revenue through the agency's campaigns. Joel Gross started the company as a solo operation in September 2009, driving from the Pacific Northwest to Venice Beach and launching from his apartment before hiring his first team members in 2010. Jordan Brannon joined the following year. The agency moved through a live-work space in Marina Del Rey and an office in Culver City before establishing its current headquarters on Flower Street in downtown LA. Coalition's service areas include local SEO, enterprise SEO, e-commerce optimization, AI search visibility for ChatGPT, Claude, Perplexity, and Gemini, custom web development, CRM integration, and graphic design. Jordan Brannon hosts Cyber Salve, Coalition's digital marketing podcast, and contributes to the Forbes Business Council. Joel Gross publishes Gross Takes, a weekly newsletter covering business, technology, and digital marketing.

DirJournal's Perspective · Human-in-the-Loop

Editorial analysis

Coalition Technologies has scaled from solo operator to a 250-person SEO firm without abandoning technical depth, competing against larger generalist agencies by maintaining engineering rigor in search optimization.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Coalition Technologies

What does Coalition Technologies do?
Coalition Technologies is a family-owned digital marketing agency founded in 2009 by Joel Gross (CEO) and co-founded by his brother Jordan Brannon (President), headquartered at 515 S Flower St in downtown Los Angeles.
Where is Coalition Technologies based?
Coalition Technologies is based in Los Angeles, California, United States.
When was Coalition Technologies founded?
Coalition Technologies was founded in 2009 and has been operating for 17 years.
How can I contact Coalition Technologies?
Contact Coalition Technologies by phone at 310-827-3890 or by email at sales@coalitiontechnologies.com.
Technical Grounding
JSON-LDProfessionalService
Address
515 S Flower St, 18th Floor, Suite #4081, Los Angeles, CA 90071
Location
Los Angeles, California, United States
Founded
2009
Team Size
201-500 employees

Services & Deep Links

Search Engine OptimizationWeb DesignPay-Per-Click AdvertisingSocial Media Marketing
Digital Footprint · Technical Entity Graph
  • Website
    coalitiontechnologies.comHTTPS
  • Schema Type
    ProfessionalService
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    5 verified profiles
  • Platform Tenure
    New listing
View Technical Schema▸
@type
ProfessionalService
areaServed
Global

Knows About

SEOWeb DesignPPC Advertising

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