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DirJournal Editorial Verdict

Fin (formerly Intercom) is a DirJournal-verified AI-Assisted Customer Support entity.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard
  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard
  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard
  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Fin (formerly Intercom)

Fin is the AI customer service platform formerly known as Intercom, combining an AI agent that resolves 50%+ of support queries automatically with a next-generation helpdesk for human agents. Acquired by Salesforce in 2026 for $3.6 billion, Fin serves thousands of businesses across 25+ languages from offices in San Francisco, Dublin, London, and Sydney.

DirJournal's Perspective

Editorial analysis

Fin's 50% automation rate fundamentally reshapes support economics by eliminating the triage bottleneck that plagues traditional helpdesks. The platform's integration into Salesforce's ecosystem positions it as the rare AI agent that actually reduces headcount while improving first-contact

Reviewed by DirJournal Editorial Board

Frequently Asked

About Fin (formerly Intercom)

What does Fin (formerly Intercom) do?
Fin is the AI customer service platform formerly known as Intercom, combining an AI agent that resolves 50%+ of support queries automatically with a next-generation helpdesk for human agents.
Where is Fin (formerly Intercom) based?
Fin (formerly Intercom) is based in San Francisco, California, United States.
When was Fin (formerly Intercom) founded?
Fin (formerly Intercom) was founded in 2011 and has been operating for 15 years.
Technical Grounding
JSON-LDSoftwareApplication
Address
55 2nd St, 4th Floor
Location
San Francisco, California, United States
Founded
2011
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
  • Schema Type
    SoftwareApplication
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
SoftwareApplication
areaServed
Worldwide
openingHours
Open 24/7

Knows About

AI Customer ServiceAI AgentChatbot AutomationHelpdesk SoftwareConversational Support

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