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DirJournal Editorial Verdict

Groove Commerce has cleared DirJournal's 12-point manual editorial audit and is verified as an active SEO Agencies entity. Last reviewed August 25, 2026.

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Editorial Verification

Full Audit Transparency Report

Last Reviewed: August 25, 2026

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityVerified

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationVerified

    Cross-referenced with official state or country business registries.

  • Physical FootprintVerified

    Verified non-virtual presence via Google Maps or official lease documentation.

  • Active LeadershipVerified

    Confirmation of key team members and executive roles.

  • NAP ConsistencyPending Manual Review

    Verified match of Name, Address, and Phone data across platforms.

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

About

Groove Commerce

Groove Commerce is a Baltimore e-commerce agency founded in 2007 by Ethan Giffin, who currently serves as Founder and CEO. The company designs, develops and markets online stores for mid-market brands and other organizations selling through digital commerce channels. Its development work includes Shopify Plus and BigCommerce projects, platform migrations, integrations, performance optimization and ongoing technical support. Marketing services include search engine optimization, paid advertising, email and SMS marketing, lead generation and conversion rate optimization. Groove also works with B2B manufacturers and distributors through e-commerce programs focused on digital revenue and customer experience. Published company material identifies Dippin' Dots, The US Open Shop and Cutter & Buck among brands the agency has worked with. Giffin started Groove after leaving an in-house e-commerce role in 2007 and has continued to lead the company as it expanded its platform and marketing capabilities. Independent Inc. company records confirm the 2007 founding year, Baltimore location and Giffin's leadership. LinkedIn lists the current office at 2 Village Square, Suite 220, Baltimore, Maryland 21210.

Groove Commerce is an eCommerce marketing, web design and development agency headquartered in Baltimore, Maryland, founded in 2007 by CEO Ethan Giffin. The company designs, builds and grows eCommerce websites for brands including Dippin' Dots, The US Open Shop and Cutter & Buck, and has helped hundreds of clients increase revenue and engagement using an inbound marketing methodology. Services include growth-driven UX and UI design, custom eCommerce development, search engine optimization, paid media and email marketing automation. Groove Commerce holds status as an Elite BigCommerce Partner, Elite Klaviyo Partner and Diamond HubSpot Partner agency, and has built early integrations between the BigCommerce and HubSpot platforms. The agency has been recognized by Inc. Magazine, The Agency Post and Business Insider for its growth and workplace culture, and has accumulated more than 30 industry awards for client work. In March 2025 Groove Commerce announced a partnership with Bridgeline Digital to bring AI-powered search functionality to B2B eCommerce merchants. The agency's Baltimore office is located at Village Square.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

Groove Commerce is listed on DirJournal under SEO Agencies in Baltimore, Maryland, United States.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Groove Commerce

What does Groove Commerce do?
Groove Commerce is a Baltimore e-commerce agency founded in 2007 by Ethan Giffin, who currently serves as Founder and CEO. The company designs, develops and markets online stores for mid-market brands and other organizations selling through digital commerce channels.
Where is Groove Commerce based?
Groove Commerce is based in Baltimore, Maryland, United States.
When was Groove Commerce founded?
Groove Commerce was founded in 2007 and has been operating for 19 years.
How can I contact Groove Commerce?
Contact Groove Commerce by phone at 800-564-9826.
Technical Grounding
JSON-LDProfessionalService
Address
2 Village Square Suite 220, Baltimore, MD 21210
Location
Baltimore, Maryland, United States
Founded
2007
Team Size
11-50 employees
Digital Footprint · Technical Entity Graph
  • Website
    groovecommerce.comHTTPS
  • Schema Type
    ProfessionalService
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    1 verified profile
  • Platform Tenure
    New listing
View Technical Schema▸
@type
ProfessionalService
areaServed
Baltimore metropolitan area

Knows About

eCommerce SEOPaid MediaWeb Development

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