Gusto
Identity Audit
DirJournal Editorial Verdict
Gusto is listed on DirJournal under Micro-SaaS & Vertical Tools in San Francisco, California, United States.
View Full Audit Transparency ReportCollapsed
Editorial Verification
Full Audit Transparency Report
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationVerified
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityVerified
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryVerified
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintPending Manual Review
Verified non-virtual presence via Google Maps or official lease documentation.
Active LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyPending Manual Review
Verified match of Name, Address, and Phone data across platforms.
Professional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.
About
Gusto
Gusto is a payroll, benefits, and HR platform built for small and medium-sized businesses, founded in 2011 by Josh Reeves (CEO), Tomer London, and Edward Kim as ZenPayroll before rebranding to Gusto in 2015. The company is headquartered in San Francisco, California. Gusto handles payroll processing, health insurance, 401(k) retirement plans, workers' compensation, employee onboarding, tax filing, and compliance for over 500,000 small businesses across the United States. The company reached $1 billion in annual revenue in May 2026, employs approximately 3,700 people, and has raised $746 million across 8 funding rounds at a $9.3 billion valuation. In August 2025, Gusto acquired Guideline, a 401(k) provider, for approximately $600 million. Gusto graduated from Y Combinator's Winter 2012 batch.
DirJournal's Perspective
Editorial analysis
Gusto controls payroll processing for over 500,000 small businesses, giving it unprecedented visibility into SMB operational costs and hiring trends. The Guideline acquisition signals a vertical integration strategy to capture the entire employee benefits stack, positioning Gusto as an
Reviewed by DirJournal Editorial Board
Frequently Asked
About Gusto
What does Gusto do?
Gusto is a payroll, benefits, and HR platform built for small and medium-sized businesses, founded in 2011 by Josh Reeves (CEO), Tomer London, and Edward Kim as ZenPayroll before rebranding to Gusto in 2015. The company is headquartered in San Francisco, California.
Where is Gusto based?
Gusto is based in San Francisco, California, United States.
When was Gusto founded?
Gusto was founded in 2011 and has been operating for 15 years.
How can I contact Gusto?
Contact Gusto by phone at +1-800-936-0383.
Technical Grounding
JSON-LDSoftwareApplication
- Location
- San Francisco, California, United States
- Founded
- 2011
- Team Size
- 1-10 employees
Social Media
Digital Footprint · Technical Entity Graph
- Website
- Schema TypeSoftwareApplication
- JSON-LDActive
- NAP Vault IDNot assigned
- Social Profiles4 verified profiles
- Platform TenureNew listing
View Technical Schema▸
- @type
- SoftwareApplication
- areaServed
- United States
- openingHours
- Open 24/7
Knows About
Small Business Payroll300K+ CompaniesBenefitsHR401(k)Tax Filing
Are you the owner of Gusto?
This listing is missing team members, pricing, hours, and email. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.
Claim this listing 4 fields to complete