HYPHEN

About

HYPHEN

HYPHEN is a Fresno full-service marketing agency founded in 1994 by Jane Olvera Majors as JP Marketing. The company adopted the HYPHEN name in December 2024 after 30 years under its original brand, then merged with longtime food and agriculture agency Marketing Plus effective July 1, 2025. Majors is currently identified by HYPHEN as Founder and Vice President of Strategy & Development. The combined agency reports a 26-person team of strategists, storytellers and tradeshow specialists. Its capabilities include brand strategy, advertising, digital campaigns, media buying, public relations, consumer research, website design, social media, video, photography, illustration and copywriting. The Marketing Plus combination added more than four decades of specialized food and agriculture marketing experience to HYPHEN's existing creative and digital work. HYPHEN's current site describes the merger as bringing both organizations under one operating name while retaining their accumulated sector expertise. LinkedIn lists the company as privately held, founded in 1994 and headquartered at 677 W Palmdon Drive, Suite 101, Fresno, California 93704.

HYPHEN is a full-service creative marketing agency headquartered in Fresno, California, founded in 1994 as JP Marketing before undergoing a rebrand in December 2024. What started in an apartment serving five local customers has grown into a full-service advertising and marketing firm with headquarters in Fresno and footprints in Sacramento and Orange County. In 2025, HYPHEN merged with Marketing Plus, a food and agriculture marketing specialist operating for over four decades, strengthening the combined firm's ability to serve food and agriculture clients while expanding its digital, media and research capabilities. The merger brought the team to a 26-person brain trust of strategists, storytellers and tradeshow professionals, combining decades of agricultural expertise with bold creative execution. HYPHEN's services include branding, creative development, graphic design and illustration, digital photography, audio and video production, consumer research, media buying, digital advertising, SEO/SEM, website design and code, social media and public relations, guided by a "find a way" ethos that blends proven methods with fresh perspectives. Jeanna Antonino serves as CEO, with Josh Durham as chief technical officer and founder Jane Olvera Majors continuing as vice president of strategy and development.