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DirJournal Editorial Verdict

iovation is listed on DirJournal under Cybersecurity & Digital Defense in Portland, Oregon, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgePending Manual Review

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintPending Manual Review

    Verified non-virtual presence via Google Maps or official lease documentation.

  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard

  • NAP ConsistencyPending Manual Review

    Verified match of Name, Address, and Phone data across platforms.

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

iovation

iovation is a Portland device-based fraud prevention and authentication company founded in 2004 by Greg Pierson, now operating as TransUnion IDVision with iovation.

iovation is a device-based fraud prevention and multi-factor consumer authentication company headquartered in Portland, Oregon, founded in June 2004 by CEO Greg Pierson along with Jon Karl and Molly O'Hearn. The company protects online businesses and their end users against fraud and abuse through advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. Unique to iovation is its network of billions of consumer devices, including computers, tablets, phones, smart TVs and gaming consoles, tracked around the world, which the company uses to assess risk for leading brands in finance, retail, insurance, gaming and social networking. At its peak the company screened millions of transactions daily and stopped hundreds of thousands of fraud attempts, providing clients an individualized risk score and a real-time allow, deny or review response for each risky device interaction. iovation was acquired by TransUnion in July 2018 and now operates as TransUnion IDVision with iovation, continuing to provide fraud and identity proofing insights to businesses worldwide. The company was recognized on Inc. Magazine's Inc. 5000 list of fastest-growing private companies. iovation operates from a Southwest Oak Street office in Portland.

DirJournal's Perspective

Editorial analysis

iovation's device-based approach predates modern fraud networks by two decades, capturing behavioral patterns that signature-based systems miss. The company's integration into TransUnion IDVision positions it as a rare fraud prevention platform with direct access to both device intelligence and

Reviewed by DirJournal Editorial Board

Frequently Asked

About iovation

What does iovation do?
iovation is a Portland device-based fraud prevention and authentication company founded in 2004 by Greg Pierson, now operating as TransUnion IDVision with iovation.
Where is iovation based?
iovation is based in Portland, Oregon, United States.
When was iovation founded?
iovation was founded in 2004 and has been operating for 22 years.
How can I contact iovation?
Contact iovation by phone at (503) 224-6010.
Technical Grounding
JSON-LDProfessionalService
Address
555 SW Oak Street, Suite 300, Portland, OR 97204
Location
Portland, Oregon, United States
Founded
2004
Team Size
201-500 employees
Digital Footprint · Technical Entity Graph
  • Website
    iovation.comHTTPS
  • Schema Type
    ProfessionalService
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    1 verified profile
  • Platform Tenure
    New listing
View Technical Schema▸
@type
ProfessionalService
areaServed
Worldwide

Knows About

Fraud PreventionDevice AuthenticationRisk Evaluation

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