Ironpaper

About

Ironpaper

Ironpaper is a New York City B2B marketing and growth agency founded in 2003 by Jonathan Franchell, who currently serves as Founder and CEO. The agency works with companies that have complex products, longer sales cycles and specialized business buyers. Its services include demand generation, account-based marketing, B2B content, sales enablement, lead generation, website strategy and development, digital campaigns, analytics and go-to-market programs. Ironpaper's team includes growth marketers, writers, designers, developers, analysts, strategists and operators, with the company reporting approximately 60 full-time U.S.-based team members. Published client material includes work with companies such as Steelcase, Solartis and Goddard Technologies. Ironpaper connects marketing and sales programs around defined buyer audiences rather than treating website traffic as the primary business outcome. Franchell states that he founded the company around the idea of combining disciplines such as design and technology and marketing and sales. Ironpaper lists its office at 10 East 33rd Street, 6th Floor, New York, New York 10016.

Ironpaper is a specialized B2B growth agency headquartered in New York, founded in 2003 and continuously operating for over two decades. The agency positions itself narrowly around helping remarkable B2B companies grow and deliberately avoids the generalist B2C footprint that most NYC digital agencies chase. Core practice areas include demand generation programs, account-based marketing (ABM), lead generation, content marketing, and website design engineered around conversion. Every engagement is oriented toward measurable pipeline outcomes — MQLs, SQLs, sales-accepted leads, and closed-won revenue — rather than the impression and click metrics that dominate junior-tier marketing shops. Ironpaper publishes its methodology openly through a large content library covering B2B strategy, sales-marketing alignment, and technical SEO for enterprise B2B sites. The firm serves technology, SaaS, financial services, and industrial-B2B clients that typically have long sales cycles, multi-stakeholder buying committees, and complex product taxonomies. Retainers usually start with a discovery and audit phase — quantifying the gap between current pipeline health and target growth — followed by an integrated program spanning content, ABM, paid media, and website optimization. Because Ironpaper has been operating since 2003, most senior staff have executed against the same B2B growth patterns across multiple economic cycles.