Smashing Ideas

About

Smashing Ideas

Smashing Ideas is a Seattle-founded design and innovation agency established in 1996 and acquired by Luxoft in June 2018. Following the acquisition, Smashing Ideas became Luxoft's design and innovation arm, combining research, strategy, user-experience design and software development with Luxoft's broader engineering capabilities. Its documented work spans automotive, consumer products, media, healthcare, aviation and other technology-intensive sectors. Luxoft case studies show Smashing Ideas designing and developing mobile experiences for BMW Group's ReachNow mobility service and building a global content-management system for Sony Pictures Television. The ReachNow engagement included user interviews, personas, prototypes and application development across iOS and Android. For Sony Pictures Television, the team created a platform supporting more than 100 websites in 22 languages. Luxoft acquisition material records Seattle as Smashing Ideas' headquarters at the time of purchase and states that the agency had more than 60 employees. The original Smashing Ideas domain returned HTTP 403 during this audit, so current verification relies on Luxoft's surviving first-party project records and acquisition documentation.

Smashing Ideas is a design and innovation agency founded in Seattle in 1996 and acquired by Luxoft on June 18, 2018. Luxoft subsequently operated Smashing Ideas as its design and innovation arm, adding research, strategy, user-experience design and creative product development to its engineering services. Acquisition material identifies more than 60 Smashing Ideas employees at the time of the transaction. The agency's documented work spans automotive, consumer products, entertainment and media, healthcare, aviation and other technology sectors. For BMW Group's ReachNow mobility service, Smashing Ideas conducted user research, created behavioral personas and redesigned mobile applications across iOS and Android. For Sony Pictures Television, it developed an enterprise content-management platform supporting more than 100 websites in 22 languages. Smashing Ideas' documented method combines human-centered research with prototyping, UX design and engineering rather than limiting engagements to visual website design. Luxoft's surviving case studies continue to identify Smashing Ideas as its design and innovation arm. The original agency homepage returned HTTP 403 during this verification, so site_status is not awarded.