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DirJournal Editorial Verdict

The Spectrum Group Online has cleared DirJournal's 12-point manual editorial audit and is verified as an active SEO Agencies entity. Last reviewed August 25, 2026.

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Editorial Verification

Full Audit Transparency Report

Last Reviewed: August 25, 2026

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityVerified

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintVerified

    Verified non-virtual presence via Google Maps or official lease documentation.

  • Active LeadershipVerified

    Confirmation of key team members and executive roles.

  • NAP ConsistencyPending Manual Review

    Verified match of Name, Address, and Phone data across platforms.

  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

About

The Spectrum Group Online

The Spectrum Group Online is a digital marketing agency based in San Jose, California, founded in 2011 by Massimo Paolini and Alyson Harrold. The agency provides SEO, search engine marketing, analytics, paid advertising, content marketing and WordPress services, with its work centered on measuring performance and using data to guide decisions. Spectrum states that clients retain control of their data and accounts rather than being tied to proprietary systems. The agency's process can include audits of web traffic, SEO performance, analytics and paid campaigns before recommendations are made. Its website also describes technical SEO, keyword research, link building, PPC, website redesign, content strategy and analytics work. Alyson Harrold is listed as Co-CEO and Chief Storyteller, while Massimo Paolini contributes to the agency's SEO and digital marketing work. Spectrum also provides SEO education and training for business teams.

The Spectrum Group Online is a full-service digital marketing agency headquartered in San Jose, California, founded in 2011 by Massimo Paolini and Alyson Harrold. The agency takes a data-first approach to helping clients measure performance, identify weak points and build strategies tailored to specific business goals, beginning most engagements with in-depth audits of web traffic data, SEO performance or advertising spend before making recommendations. Spectrum Group Online offers analytics audits, SEO audits, paid ads audits, pay-per-click campaign management, search engine optimization and custom WordPress website development services. The agency holds numerous partnerships and certifications, including Google Partner, Bing Partner, Clutch Verified Agency and WPEngine Preferred Partner status, and has been named among the Top 15 Best San Jose SEO Firms and the 12 Best SEO Agencies on Expertise.com. Spectrum Group Online describes itself as a new kind of digital marketing agency built on transparency rather than a mysterious black-box model, using only reputable and repeatable strategies for lead generation, SEO, PPC and blogging. The agency is also active as a digital marketing educator, teaching SEO expertise through extension programs at local schools. Spectrum Group Online operates from its San Jose headquarters serving Silicon Valley businesses.

DirJournal's Perspective · Human-in-the-Loop

Editorial analysis

Spectrum Group Online built its SEO practice on systematic audits rather than template strategies, giving it an edge in diagnosing why competitors outrank clients.

Reviewed by DirJournal Editorial Board

Frequently Asked

About The Spectrum Group Online

What does The Spectrum Group Online do?
The Spectrum Group Online is a digital marketing agency based in San Jose, California, founded in 2011 by Massimo Paolini and Alyson Harrold. The agency provides SEO, search engine marketing, analytics, paid advertising, content marketing and WordPress services, with its work centered on measuring performance and using data to guide
Where is The Spectrum Group Online based?
The Spectrum Group Online is based in San Jose, California, United States.
When was The Spectrum Group Online founded?
The Spectrum Group Online was founded in 2011 and has been operating for 15 years.
How can I contact The Spectrum Group Online?
Contact The Spectrum Group Online by phone at (408) 675-0330.
Technical Grounding
JSON-LDProfessionalService
Address
San Jose, CA 95129
Location
San Jose, California, United States
Founded
2011
Team Size
2-10 employees
Digital Footprint · Technical Entity Graph
  • Website
    online-sales-marketing.comHTTPS
  • Schema Type
    ProfessionalService
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    2 verified profiles
  • Platform Tenure
    New listing
View Technical Schema▸
@type
ProfessionalService
areaServed
Silicon Valley

Knows About

SEO AuditsPPCWordPress Development

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