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DirJournal Editorial Verdict

Spoonflower is listed on DirJournal under Wallpaper Services in Durham, North Carolina, United States.

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Editorial Verification

Full Audit Transparency Report

  • 200 OK StatusVerified

    Primary website is live, secure (HTTPS), and free of malware.

  • Domain AgeVerified

    Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.

  • Schema ValidationVerified

    Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.

  • Citation ClarityPending Manual Review

    Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).

  • Operational HistoryVerified

    Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).

  • Entity RegistrationPending Manual Review

    Cross-referenced with official state or country business registries.

  • Physical FootprintData Incomplete

    Verified non-virtual presence via Google Maps or official lease documentation.

    Complete in Dashboard
  • Active LeadershipData Incomplete

    Confirmation of key team members and executive roles.

    Complete in Dashboard
  • NAP ConsistencyData Incomplete

    Verified match of Name, Address, and Phone data across platforms.

    Complete in Dashboard
  • Professional LicensingPending Manual Review

    Verification of required industry-specific certifications or licenses.

  • Sentiment AuditPending Manual Review

    Manual review of third-party reputation signals (BBB, Trustpilot, etc.).

  • Editorial DiscretionPending Manual Review

    Final human review to ensure the business provides genuine value.

This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.

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About

Spoonflower

Spoonflower is a leading on-demand custom wallpaper, fabric, and home decor printing company founded in 2008 and headquartered in Durham, North Carolina. Acquired by Shutterfly in 2021, Spoonflower allows independent designers to upload custom designs that are printed on demand as removable peel-and-stick wallpaper, traditional pre-pasted wallpaper, fabric, and curtains. The marketplace features over 1 million unique designs from independent artists worldwide and ships custom-printed wallpaper to customers in over 100 countries. Spoonflower offers free swatches, design consultation tools, and supports both individual home customers and trade designers with bulk pricing.

DirJournal's Perspective · System-Derived Authority

Editorial analysis

Spoonflower is listed on DirJournal under Wallpaper Services in Durham, North Carolina, United States.

Reviewed by DirJournal Editorial Board

Frequently Asked

About Spoonflower

What does Spoonflower do?
Spoonflower is a leading on-demand custom wallpaper, fabric, and home decor printing company founded in 2008 and headquartered in Durham, North Carolina. Acquired by Shutterfly in 2021, Spoonflower allows independent designers to upload custom designs that are printed on demand as removable peel-and-stick wallpaper, traditional pre-pasted wallpaper, fabric, and curtains.
Where is Spoonflower based?
Spoonflower is based in Durham, North Carolina, United States.
When was Spoonflower founded?
Spoonflower was founded in 2008 and has been operating for 18 years.
Technical Grounding
JSON-LDHomeAndConstructionBusiness
Location
Durham, North Carolina, United States
Founded
2008
Team Size
1-10 employees
Digital Footprint · Technical Entity Graph
  • Website
  • Schema Type
    HomeAndConstructionBusiness
  • JSON-LD
    Active
  • NAP Vault ID
    Not assigned
  • Social Profiles
    None linked
  • Platform Tenure
    New listing
View Technical Schema▸
@type
HomeAndConstructionBusiness
areaServed
United States, Global, 100+ Countries
openingHours
Mo-Fr 09:00-18:00

Knows About

SpoonflowerDurham North CarolinaShutterfly subsidiary1 million designson-demand printingpeel-and-stick custom wallpaperfounded 2008

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