Toast
Identity Audit
DirJournal Editorial Verdict
Toast is listed on DirJournal under E-Commerce & POS in Boston, Massachusetts, United States.
View Full Audit Transparency ReportCollapsed
Editorial Verification
Full Audit Transparency Report
200 OK StatusVerified
Primary website is live, secure (HTTPS), and free of malware.
Domain AgeVerified
Real-world domain age (≥1 yr, verified via the Wayback Machine) OR pre-migration legacy ID OR ≥2 years of platform tenure. Survival across multiple search-engine update cycles is itself a trust signal.
Schema ValidationVerified
Valid Organization / ProfessionalService JSON-LD emitted on every page load — checked at render time.
Citation ClarityPending Manual Review
Verified outbound links to at least two authoritative sources (social profiles, sameAs URLs).
Operational HistoryVerified
Minimum 12-month active history in the claimed industry — derived from the business's founding year, Wayback-verified domain age, or listing tenure (any one signal passes).
Entity RegistrationPending Manual Review
Cross-referenced with official state or country business registries.
Physical FootprintPending Manual Review
Verified non-virtual presence via Google Maps or official lease documentation.
Active LeadershipData Incomplete
Confirmation of key team members and executive roles.
Complete in DashboardNAP ConsistencyPending Manual Review
Verified match of Name, Address, and Phone data across platforms.
Professional LicensingPending Manual Review
Verification of required industry-specific certifications or licenses.
Sentiment AuditPending Manual Review
Manual review of third-party reputation signals (BBB, Trustpilot, etc.).
Editorial DiscretionPending Manual Review
Final human review to ensure the business provides genuine value.
This entity has not yet undergone the 12-Point Manual Editorial Audit. The 5 Verified points above are objective system checks this listing already passes; the remaining 7 are manual editorial reviews that still need a human auditor's sign-off.
About
Toast
Toast is a NYSE-listed restaurant technology platform serving over 120,000 restaurant locations across the US. The all-in-one platform provides POS, online ordering, delivery management, payroll, marketing, and team management built specifically for the restaurant industry.
DirJournal's Perspective
Editorial analysis
Toast commands 120,000+ restaurant locations by consolidating fragmented workflows into one native platform, giving operators real competitive advantage over point solutions that require constant integration.
Reviewed by DirJournal Editorial Board
Frequently Asked
About Toast
What does Toast do?
Toast is a NYSE-listed restaurant technology platform serving over 120,000 restaurant locations across the US. The all-in-one platform provides POS, online ordering, delivery management, payroll, marketing, and team management built specifically for the restaurant industry.
Where is Toast based?
Toast is based in Boston, Massachusetts, United States.
When was Toast founded?
Toast was founded in 2012 and has been operating for 14 years.
How can I contact Toast?
Contact Toast by phone at +1-617-297-1005.
Technical Grounding
JSON-LDSoftwareApplication
- Location
- Boston, Massachusetts, United States
- Founded
- 2012
- Team Size
- 1-10 employees
Digital Footprint · Technical Entity Graph
- Website
- Schema TypeSoftwareApplication
- JSON-LDActive
- NAP Vault IDNot assigned
- Social ProfilesNone linked
- Platform TenureNew listing
View Technical Schema▸
- @type
- SoftwareApplication
- areaServed
- United States
- openingHours
- Open 24/7
Knows About
Restaurant POS120K+ LocationsNYSE ListedOnline OrderingDeliveryPayroll
Are you the owner of Toast?
This listing is missing team members, pricing, hours, and email. Claim ownership to add the missing details, respond to inquiries, and verify your business is represented accurately.
Claim this listing 4 fields to complete