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Marketing that Connects Marketing is more than ads. Any communication that leads to a sale could be considered marketing. The communication needs to get and…

Advertisements may both encourage you to do something or to warn you against doing something. When an ad tells you what not to do, it…

Creative Design Facebook is known for its uniformity. You can post different content, pictures, and multimedia, but the basic design is the same on each…

Your ad is visually appealing. You paid hundreds or thousands of dollars for it. It has been printed in magazines and newspapers or played on television and radio. You turn on your open sign the day of the Super Colossal Blowout Sale. That’s funny. No one is waiting in line for me to open. You wait optimistically. You close up shop 15 minutes early. It was business as usual today. Only one person mentioned your ad or brought in your coupon.

Image by Hippojuicefilm (via Flickr) At 5:09 a.m. on October 9, 2009, the White House staff received an email message from the White House Situation…

You would have by now caught on with the trend of the “gurus” endorsing different products. Such campaigns are found for every huge product. There…