Leadpages

About

Leadpages

Leadpages is a landing page and website builder founded in Minneapolis, Minnesota in 2012 by Clay Collins. The platform lets marketers launch landing pages, websites, popups, and alert bars without writing code, using an AI page builder that can generate a page from a text prompt as well as a traditional drag-and-drop editor. Leadpages was acquired by Redbrick Technologies in March 2020 and now operates as part of Redbrick's portfolio of software brands, with its headquarters located in the North Loop neighborhood of Minneapolis and team members also based in Victoria, Canada and remote across North America. The product line includes Leadpages proper, for conversion-optimized landing pages with A/B testing and Smart Traffic-style AI optimization, and HTML Pub, a lighter-weight publishing layer for websites and blogs. Pricing runs from $99 a month for the Grow plan through $399 a month for Scale, and every paid plan includes AI page creation and unlimited traffic with no visitor caps. The company reports serving more than 400,000 businesses.

Leadpages is a landing page and website-building platform aimed at small businesses, course creators, coaches, and marketing agencies that need to launch pages quickly without hiring a developer or designer. It serves customers primarily in North America, publishing pages that route leads directly into email tools and CRMs through native integrations with HubSpot, Salesforce, Mailchimp, and more than 50 other platforms. Founded in Minneapolis in 2012 by Clay Collins, Leadpages built its early reputation on lead generation tools like alert bars and popups layered on top of a landing page builder. Redbrick Technologies acquired the company in March 2020, and Leadpages has since rebuilt its product around an AI builder that can generate a working page from a written description in about 60 seconds, alongside its existing drag-and-drop editor. Its current plans are Grow at $99 a month, Optimize at $199 a month, and Scale at $399 a month, with A/B testing included starting on the Grow tier. Leadpages' clearest differentiator in this category is pricing structure rather than a single feature: unlike Unbounce and Instapage, which both cap monthly visitor traffic even on their $99 tiers, Leadpages includes unlimited traffic on every plan, positioning it as the flat-rate option among the paid-traffic-focused builders in this list.