Unbounce

About

Unbounce

Unbounce is a Canadian landing page and conversion optimization platform headquartered in Vancouver, British Columbia. It was founded in 2009 by Rick Perreault, Oli Gardner, Carl Schmidt, Jason Murphy, Carter Gilchrist, and Justin Stacey, after Perreault identified a gap in the market for a landing page tool that non-technical marketers could use without developer help. The platform lets digital marketers and agencies build, test, and publish custom landing pages, popups, and sticky bars through a drag-and-drop editor, without writing code. Unbounce reported roughly 182 employees in 2020 and has raised a total of $39.2 million in funding, including a 2021 majority investment from private equity firm Thoma Bravo. In July 2024, Unbounce acquired Insightly CRM to extend its go-to-market product line beyond landing pages. Customers have included Hootsuite, Zola, and World Vision, and the company says its pages have powered more than one billion conversions to date. Unbounce hosts the annual Call to Action Conference and remains headquartered in Vancouver.

Unbounce is a landing page and conversion rate optimization (CRO) platform built for digital marketers, agencies, and go-to-market teams that need to launch and test campaign pages without relying on developers. It serves small businesses through mid-market marketing teams across industries including SaaS, ecommerce, and professional services, operating primarily in North America from its Vancouver headquarters. The platform's core features include a drag-and-drop landing page builder, native A/B testing, popups and sticky bars, AI copywriting, and an MCP server that connects the builder to AI assistants like Claude and ChatGPT. Unbounce was founded in 2009 and famously bootstrapped for roughly a decade before taking outside capital, later accepting a majority investment from Thoma Bravo in 2021 that provided liquidity to the founding team while they retained operational control. The 2024 acquisition of Insightly CRM extended Unbounce into pipeline management for mid-market companies. Unbounce's clearest differentiator against the other tools in this category is Smart Traffic, an AI feature that automatically routes each visitor to whichever landing page variant is statistically most likely to convert them, rather than splitting traffic evenly the way standard A/B testing does.