Landing Page & Funnel Builders

Canton, United States

ClickFunnels is a sales funnel and marketing platform co-founded by Russell Brunson and Todd Dickerson, originally launched out of Boise, Idaho. Rather than building single landing pages, ClickFunnels lets entrepreneurs assemble complete multi-step sales funnels, combining landing pages, order forms, checkout, upsell sequences, email marketing, a CRM, online courses, and a community area inside one platform. The company grew for close to a decade without outside investors before Brunson and Dickerson brought on external capital, and it now reports more than 100,000 active users and over 1 million funnels created. Pricing runs from $97 a month for the Launch plan to $297 a month for the Optimize plan, plus a $5,997 annual-only Dominate tier for larger operations. ClickFunnels has been featured in Forbes, Entrepreneur, and USA Today, and named to the Inc. 5000 list of fastest-growing private companies multiple times.

San Francisco, United States

Instapage is a landing page and conversion optimization platform founded by Tyson Quick in San Francisco, California. The platform is used by more than 15,000 brands, including Verizon, eBay, and Vimeo, to build conversion-optimized landing pages for paid search, social, and display advertising campaigns. Instapage offers a library of more than 200 customizable templates, dynamic text replacement for ad-to-page personalization, real-time team collaboration, and an AdMap tool that visually maps ad campaigns to their corresponding landing pages. In October, workflow automation company airSlate acquired Instapage, folding it into a portfolio that also includes pdfFiller, signNow, and DocHub, and the company reports more than four million landing pages have been built on the platform to date. Instapage maintains international offices in Romania and Poland alongside its San Francisco base.

Minneapolis, United States

Leadpages is a landing page and website builder founded in Minneapolis, Minnesota by Clay Collins. The platform lets marketers launch landing pages, websites, popups, and alert bars without writing code, using an AI page builder that can generate a page from a text prompt as well as a traditional drag-and-drop editor. Leadpages was acquired by Redbrick Technologies in March and now operates as part of Redbrick's portfolio of software brands, with its headquarters located in the North Loop neighborhood of Minneapolis and team members also based in Victoria, Canada and remote across North America. The product line includes Leadpages proper, for conversion-optimized landing pages with A/B testing and Smart Traffic-style AI optimization, and HTML Pub, a lighter-weight publishing layer for websites and blogs. Pricing runs from $99 a month for the Grow plan through $399 a month for Scale, and every paid plan includes AI page creation and unlimited traffic with no visitor caps. The company reports serving more than 400,000 businesses.

Vancouver, Canada

Unbounce is a Canadian landing page and conversion optimization platform headquartered in Vancouver, British Columbia. It was founded in 2009 by Rick Perreault, Oli Gardner, Carl Schmidt, Jason Murphy, Carter Gilchrist, and Justin Stacey, after Perreault identified a gap in the market for a landing page tool that non-technical marketers could use without developer help. The platform lets digital marketers and agencies build, test, and publish custom landing pages, popups, and sticky bars through a drag-and-drop editor, without writing code. Unbounce reported roughly 182 employees and has raised a total of $39.2 million in funding, including a majority investment from private equity firm Thoma Bravo. In July, Unbounce acquired Insightly CRM to extend its go-to-market product line beyond landing pages. Customers have included Hootsuite, Zola, and World Vision, and the company says its pages have powered more than one billion conversions to date. Unbounce hosts the annual Call to Action Conference and remains headquartered in Vancouver.