Carrd

About

Carrd

Carrd is a one-page website builder founded in 2015 by a solo, pseudonymous developer known publicly as AJ, and launched to the public via Twitter and Product Hunt in 2016. The platform is deliberately scoped to a single use case: simple, fully responsive one-page sites for personal profiles, link-in-bio pages, landing pages, and small project sites. Carrd's free plan supports up to three published sites with core features included, while Pro plans start at $9 a year for branding removal and reach $19 a year for the Pro Standard tier, which adds custom domains, forms, and analytics. The legal entity behind the product is Carrd Inc., based in Nashville, Tennessee, which has raised approximately $2 million from investors including Weekend Fund, Shrug Capital, Flybridge, and Rainfall Ventures despite the founder's continued preference for a lean, largely solo operating model. Carrd has grown to more than 800,000 users and over a million published sites without a dedicated marketing budget or sales team.

Carrd is a single-page website builder aimed at individuals, freelancers, and small businesses that need a simple, fast, professional-looking page rather than a full multi-page website. It serves a broad global user base of creators, personal-brand builders, and small project teams, publishing sites either on a free carrd.co subdomain or a custom domain on paid plans. The product was started in 2015 by a solo, pseudonymous developer known publicly only as AJ, who had previously built and sold HTML website templates and themes under the names HTML5 UP and Pixelarity. Carrd launched publicly with a single tweet in March 2016 and grew largely through word of mouth and a Product Hunt feature, reaching more than 800,000 users without any paid marketing. The legal entity, Carrd Inc., is based in Nashville, Tennessee and has since raised roughly $2 million in outside funding from investors including Weekend Fund and Shrug Capital, even as the product itself has stayed intentionally narrow in scope. Carrd's clearest differentiator against every other tool in this category is constraint: where Unbounce, Leadpages, Instapage, and ClickFunnels all build toward multi-page campaigns or full sales funnels, Carrd does one page only, and its $19-a-year Pro Standard plan is priced roughly two orders of magnitude below the $99-a-month entry tier common to the paid-traffic-focused builders in this list.