Imagine opening up your copy of Entertainment Weekly and seeing the last six live tweets from the @CW_Network Twitter account right there on the page. That is what 1000 lucky readers saw – and you can see how they work in a Mashable post by clicking on the video to see Live CW Tweets.
Murray Newlands discusses why even though the technology they used was really slow this caused positive buzz for both brands in this episode of Future of Engagement:
The buzz was overwhelmingly positive in spite of the limits of the gadget they put in the magazines. You can see a photo of it in this online business blog. That could indicate they were selective about who they distributed these 1,000 copies of Entertainment Weekly to in New York and Los Angeles. As you can see in the graph below, sentiment was 35.81% positive.
This shows a good use for social media monitoring. If you want to do a product launch or see how the public is reacting to your brand or product, set up alerts in a tool like the Alerti Social Media Monitoring solution that generated the above graph to find out.
If you would like to try it for free you can sign up for a free social media monitoring trial account.
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NEWS, MEDIA, AND PR AGENCIES
Businesses that can help you get YOUR business more buzz and sales: