Many websites make the majority (if not all) of their money online as a result of web content. Content networks (such as About.com, owned by the New York Times Co.) are a large example, while there are many smaller niche websites making their money in a similar way. To make more money online with web content, use content to draw and keep site visitors while finding ways to monetize the website (such as including advertisements or having a membership fee to view the web content). There are several keys to using Web content to help you make more money online:
1. Only publish high quality web content.
High quality web content is a natural draw for readers, is often well-optimized for the web without much extra SEO effort, and also naturally attracts quality backlinks to your website (therefore helping to increase search engine rankings, and its resulting traffic, which is then monetized).
2. Publish Web content regularly.
By posting web content on a regular basis, readers know when to expect new content, and will get into the habit of returning to your website. More traffic means more monetization potential. While ideally you should publish web content both regularly and frequently, even if you can only publish once per week or once per month, schedule updates as regularly as possible.
3. Publish web content that people want to read.
Keyword research using tools such as Overture and Wordtracker will help you find topics in your niche that are heavily searched for. While quality content doesn’t need to be stuffed with keywords to rank well in search engines, it does need to address a need of your target readers. If they’re searching a great deal for specific information in the niche, a need for web content on that topic may very well exist. Don’t forget to compare highly searched keyword phrases with the number of results for that same keyword phrase in search engines to determine market saturation.
Copywriting for the web is usually designed with the sole purpose of turning website visitors into buyers, repeat visitors, subscribers, or whatever your aim is. A very common example of web copy would be an online sales letter used to sell an e-book, often containing large bold subheadings and flashy, colored copy with testimonials and multiple chances to place an order.
Not all web copy is filled with hype however. Every online order page contains web copy designed to convince the customer to either buy more items (such as being shown related items for sale before you checkout) or to finish the order quickly before you can change your mind. Every time you see a guarantee, for example, the idea is to get you to buy now, and think about it later.
Copywriting relies a great deal on psychology, and understanding what buyers and website visitors react to. Hiring a professional copywriter (or even studying copywriting yourself before developing your website or online business) can easily lead to higher conversions from website visitors to buyers, earning you more money online in the process.