Minimal design is about omitting all extra (non-essential) elements that don’t really contribute to the essence of the overall composition in order to emphasize what is important. It is believed to be the easiest to implement but the hardest to brainstorm.
Minimal design is the clearest and the most compelling when it comes to conveying an idea or a concept.
This post looks at minimal design in billboard advertising: 10 (almost) blank but really impressive billboards:
1. Almost Nothing
These billboards have tiny animals on them. The copy reads, “Soon, you won’t be able to see them at all.”
2. A Sign From God
The target is unclear but the message is definitely compelling:
3. No Size Limits
The billboard is empty but it says that all!
4. People with Wrinkles
October 1st was International Older Persons Day. So, in an effort to remind younger Scots that pensioners are people too, the Scottish government installed these posters in Glasgow, Edinburgh and other cities.
5. Use Electricity Wisely
6. Say No to No Billboards
Another blank billboard with clear message:
7. No One Cares…
8. Neglected Children are Made to be Invisible
9. Playboy Billboard
Only such a strong brand as PlayBoy can afford to create such self -explanatory billboards.
10. I Pooted