ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?
The largest academic study to date contradicts the agency narrative about AI-driven conversions. Here's what 973 e-commerce sites, $20B in revenue, and 50,000 ChatGPT transactions actually show about ChatGPT, Perplexity, and Gemini — and which one drives real revenue for which kinds of businesses.